We are an enthusiastic team of professionals with a long history in indirect channel sales. We all worked for leading companies in the ICT. Our goal is to bring the best and coolest EdTech products from all over the world to our schools to give our children the right materials to learn the 21st century skills.

Gido da Graca, Founder and Managing Director

Gido da Graca, Founder

In 2013 I started this company as a result of transforming a dream into reality. Turning a thought of company ownership into actually building up a company always starts with just doing it. After many years of working for several well-known vendors, distributors and setting up several sales channels, the time was right for me to start a company in something I really like to do. Since 1999 I am active in indirect sales in ICT and CE as a Key or Partner Account Manager and International Business Development Manager. In this period I worked for vendors such as Canon, Konica Minolta, Prestigio and Archos. I also worked 5 years at Ingram Micro where I met Jacco the Rooij, the co-owner of the company.

Jacco de Rooij, Co-Owner and Marketing Director

Jacco is a very experienced Product Manager and worked many years for several A-brands such as Canon and Samsung. He has worked in every part of the channel which helps him to understand the channel very well. He worked for a reseller named Misco / Systemax, worked for distributors such as Ingram Micro and Bas Group and for big vendors.